We were asked to create a global identity for VIK Retreats, bringing a collection of distinct properties across Uruguay, Chile, Italy, and Brazil together under one cohesive brand. The system creates consistency across the portfolio while giving each retreat room to retain its own character and sense of place. At the center of the identity is the VIK family crest, reimagined as a physical coin. Rather than treating the crest as simply another graphic mark, we wanted it to feel like an object with the history it actually holds, worn, dimensional, and textured by time.