From 2024 through 2026, Cul De Sac worked alongside Unwell and Nestlé to build its beverage business from the ground up, creating the brand identity, product and packaging design, art direction, and broader visual world across endless touchpoints. What began as a new beverage brand grew into an expansive system built to support new products, flavors, campaigns, retail, and everything in between. Our role was to create a brand that could keep growing with Unwell, while always feeling unmistakably its own.

Strategy + copy: Gus Esselstyn
Photography: David Kitz