We worked with Tulip to create a cannabis storage brand designed to make the category feel more considered, useful, and at home in everyday life. Working closely with the Tulip team, we developed everything from the brand identity and packaging to the product itself, defining colors, color combinations, launch campaign, and website.

The identity needed to reflect what the product was built to do, creating a visual world that felt tidy, organized, and intentional without ever feeling sterile. At the center is a flower contained within a rounded rectangle, a simple expression of Tulip’s larger idea of bringing order to cannabis. The mark feels familiar and iconic, but with enough attitude to make it distinctly Tulip.

Photography: Claire Smight