We worked with Sprinter Vodka Soda to expand its existing packaging identity into a broader brand system built for marketing, events and the world beyond the can. The goal was to give the brand more ways to show up while staying rooted in the visual language people already knew.

At the center of the system was a custom “graphic pack,” a growing library of ownable fruit illustrations, flavor graphics, phrases and expressive wordmark treatments. Together, these elements gave Sprinter a flexible toolkit that could be mixed, matched and adapted across everything from social and campaign creative to merchandise and physical experiences.

Can Design: Zak Group
Branding with: Crosby Projects