We worked with actor and filmmaker Tommy Dorfman to create the identity for Fever Dream, her production company dedicated to stories that challenge and shift our perspective on the human experience. Taking the name literally, we built a visual world around the strange logic of a fever dream: vivid, surreal, beautiful, and at times unsettling.

The identity embraced that tension through surreal iconography, unexpected typography, and a visual language that could feel nostalgic and familiar one moment, strange and disorienting the next. Fever Dream has since evolved under a new name and identity, but the work remains one of our favorite explorations of how a brand can capture a feeling rather than simply describe what a company does.

Naming & strategy: Gus Esselstyn