We worked with Khalid to create the visual identity for After the Sun Goes Down, an album built around nightlife, dance culture, and the sense of unity the dance floor creates. The brief was to create a world that felt as energetic as the music, celebrating dance as something that brings people together.

At the center of the identity is the dancing man illustration, a symbol of movement and fluidity that became a thread through the entire album. It was carried across the cover and packaging, campaign, merch, and ultimately the tour stage itself.

Creative Director: Levi Turner
Photography: Sophie Jones